Entering 2025

After thinking about 2024…

My high-performing clients, who are sometimes in the public eye, have taught me this:

Privacy is a form of luxury.

I’ve been lucky enough not to rely on social media for success because, honestly, if my livelihood depended on the opinions of thousands of strangers, my mental health would go to shit. Our brains aren’t built to process that level of scrutiny.

Sure, being recognized in Montreal’s biggest park is flattering at first—until it gets weird. Having a waitress 500 km away say, “I recognize your voice,” makes me self-conscious. It’s cool when my cousins hear me on the radio during rush hour, but the rest is unsettling. It takes away a sense of normalcy.

At the same time, I don’t want to seem ungrateful.

Overachievers (most of us) are driven by a fear of not being enough and a deep need for validation. Some seek it externally, but I needed it from myself.

At 16, I joined the Canadian army to prove I could do hard shit—and it worked. That same drive helped me launch my first business and build a career in sexology beyond what I ever imagined. I needed my own validation.

Now, 2025 is about slowing the f*** down. It’s about serving myself instead of constantly serving others.

I’ve served as a soldier, a therapist, and now it’s my turn… to serve MYSELF. I deserve the love, care, and attention I’ve given my clients the last few years.

One thing I’ve heard from a classmate at Harvard keeps looping in my head :

“Clients don’t get what’s in my cup. They get the overflow.”

My relationship with ambition has evolved—for the better. The more grounded and secure I feel in my true self, the more my ambition feels… safe (for lack of a better word) and less urgent.

It’s not that I’m less ambitious; my drive remains the same, but it’s accompanied by far less anxiety and time pressure.

I used to be ambitious and stressed—now I’m ambitious and at peace.

I wish the same for you :)

2025 is for a slow(er) life, private wins, less screens, quality sleep, small circle, big checks, and even bigger love.